Monday, October 13, 2008

Newspapers


Many metropolitan daily newspapers have lost circulation and some have shut down. Why? Any examples? Community newspapers however, especially suburban weeklies, are booming. Why? Any examples?


For national news it is very likely that people do not need a large variety of news papers. Therefore it is a lot more competitive of a market. It is harder to compete in this small head market. The top news papers seem to stay afloat and do well but it is the ones on the bottom that struggle to stay in circulation.

Also, some of the papers are struggling to find a way to create revenue from online editions. Many people go online for their news so it is important for them to discover that method.

However the suburban weeklies are part of a niche market where people in those communities are dependent on the newspapers to get their their news of the goings-on of their community.

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