Are public relations activities like image consulting ethical? Explain.
I think that it depends on what kind of image you are consulting and what you are hiding. For example, I think that someone running for public office should not be able to hid ugly aspects of his or her life whereas in other areas I think that it is important.
Public relations is important display the best possible face to the public. We saw what a good job Tom Cruise's image consultants did all those years in covering up the crazy. He always seemed like a very normal guy, but then as he stopped using as much image consulting his crazy side came out for the public to see in a very unflattering way. This hurt his career. I think that it doesnt matter too much with his occupation of making movies what he is really like in real life and so i think that he could have benifited a little more from image consulting but that is just cause his job is a little more superficial, whereas if I am voting for president, I dont want to see Barrack Obama jumping up and down on Operas couch in a few years and I realize that I got douped.
Wednesday, December 17, 2008
Advertising
Select 2 advertisements you consider good and 2 you consider bad. Include the ads (or copies) and explain what makes each a good/bad ad.
I really like these Old Spice comercials that play up the fact that Neil Patric Harris used to play a doctor on TV and jokingly pretend like makes him an authority on body odor. I thought it was funny and it made me want to buy old spice.
I think that this obesity add is powerful. It got my attention right away and seems very controversial so I think that it does well.
I think that the GEICO TV spots with the cavemen are horrible. It was an Idea that was funny about 5 years ago but they just seem uncreative and irksome to me now.
This windows add seems very weird to me. I dont know what she means by wanting a "server secure enough to stay home with the kids" and she looks crazy. I am concerned for her kids one way or another.
Is advertising effective? Why? List some examples of where it did and did not influence one of your buying decision.
Of course advertising is effective. Companies wouldn invest billions of dollars a year if it weren't. It is the best way to get the word out and to draw people to your product. I have been effected by advertising. The Old Spice comercials really hit home with me and while I used their product a while ago I stopped. Now I have switched back to the brand because the commercials renewed the idea I had about their product that it was cool.
I really like these Old Spice comercials that play up the fact that Neil Patric Harris used to play a doctor on TV and jokingly pretend like makes him an authority on body odor. I thought it was funny and it made me want to buy old spice.
I think that this obesity add is powerful. It got my attention right away and seems very controversial so I think that it does well.
I think that the GEICO TV spots with the cavemen are horrible. It was an Idea that was funny about 5 years ago but they just seem uncreative and irksome to me now.
This windows add seems very weird to me. I dont know what she means by wanting a "server secure enough to stay home with the kids" and she looks crazy. I am concerned for her kids one way or another.
Is advertising effective? Why? List some examples of where it did and did not influence one of your buying decision.
Of course advertising is effective. Companies wouldn invest billions of dollars a year if it weren't. It is the best way to get the word out and to draw people to your product. I have been effected by advertising. The Old Spice comercials really hit home with me and while I used their product a while ago I stopped. Now I have switched back to the brand because the commercials renewed the idea I had about their product that it was cool.
Track your television viewing for one week. (If you don’t watch television, WATCH SOME!!) What did you learn about yourself? What did you learn about television? What does television provide you (fulfillment of a need -- See Chapter 15)?
I realized that I watch a lot of TV. A lot of it is for social reasons I think. My roommates and other people are constantly coming over and wanting me to watch some shows with them. I figured that I average about 2 hours of TV watching a day, which is more than I thought I watched. There just always seems to be some sports game or television show that everyone wants to throw a little party and watch together. I think that the need that I get most with television si the the fulfillment of social expectations that other people have for me.
Critiques argue that in trying to “offend no one,” the networks tend to offer TV programs that appeal to the “lowest common-denominator.” Do you agree? Can you name programs that are definitely for the LCD? Can you think of any network (NBC, CBS, ABC, FOX, CW) programs that defy the LCD label? Explain.
I think that a lot of the mainstream shows do try to appeal to the lowest common denominator. I was watching the Survivor Reunion show and they were talking about the portrayal of different contestants and whether the contestants thought that their portrayal was accurate or what they would have wanted to see. One girl said that she liked the "edit" of one contestant a lot better than her own. Jeff Probst immediately told her to stop using production terms I guess because he felt that the lowest common denominator would not be able to understand or piece together what she meant by "edit". His reaction was interesting to me and i think that this case evidences the fact that TV shows do tailor themelves to the lowest common denominator. A lot of times i feel insulted as a viewer that the creators so greatly underestimate my intellegence.
I realized that I watch a lot of TV. A lot of it is for social reasons I think. My roommates and other people are constantly coming over and wanting me to watch some shows with them. I figured that I average about 2 hours of TV watching a day, which is more than I thought I watched. There just always seems to be some sports game or television show that everyone wants to throw a little party and watch together. I think that the need that I get most with television si the the fulfillment of social expectations that other people have for me.
Critiques argue that in trying to “offend no one,” the networks tend to offer TV programs that appeal to the “lowest common-denominator.” Do you agree? Can you name programs that are definitely for the LCD? Can you think of any network (NBC, CBS, ABC, FOX, CW) programs that defy the LCD label? Explain.
I think that a lot of the mainstream shows do try to appeal to the lowest common denominator. I was watching the Survivor Reunion show and they were talking about the portrayal of different contestants and whether the contestants thought that their portrayal was accurate or what they would have wanted to see. One girl said that she liked the "edit" of one contestant a lot better than her own. Jeff Probst immediately told her to stop using production terms I guess because he felt that the lowest common denominator would not be able to understand or piece together what she meant by "edit". His reaction was interesting to me and i think that this case evidences the fact that TV shows do tailor themelves to the lowest common denominator. A lot of times i feel insulted as a viewer that the creators so greatly underestimate my intellegence.
Movies
Why is the amount of sex and violence increasing in motion pictures? Is this a case of Hollywood giving society what they want or is it simply society’s acceptance of what we are given?
I think that both factors play off of each other. I think that movies especially have a way to desinitize people to these depictions of sexual and violent conduct. I think that the more that people are desensitized to it the more that they want it and the more the movie industries are able to provide it. It is easy to argue that there is a definite demand for these movies because if there were not a demand for these movies then they would never get made. But likewise, the more of these movies that get made the more people are going to be desensitized to them and want to see more. It seems like a very vicious cycle that will continue to get worse and worse.
If you were a movie producer, what would you do to make a box office hit in 2008?
I would just make and action unlike anyone ever seen before. I would just write it so that every four pages i would either insert a big explosion or a jump kick to someone's face. The hero wouldnt want to be the hero in the first place but would have to because no one else is tough enough to do the job to take down the bad guys. The bad guys would be armed with the automatic rifles and the latests weaponry of every kind but they would never be able to hit the hero because they all have server tourette's syndrome's and shoot all over the place whenever they try to hit him. Or they would just wait until they got close enough to him that he could punch the guns out of their hands. Even when the hero was out numbered and out gunned he would just break out his super high jump kick to the face that trumps any weapon.
I would spend all of my budget on special effect explosions and advertising and save money on actors. The hero would just have to talk in a raspy voice to be cool so it wont take a lot of talent and his female counterpart would just wear really skimpy clothes so no one will really notice her acting either. It really isnt that hard to make a successful movie. I dont see what all the fuss is about.
I think that both factors play off of each other. I think that movies especially have a way to desinitize people to these depictions of sexual and violent conduct. I think that the more that people are desensitized to it the more that they want it and the more the movie industries are able to provide it. It is easy to argue that there is a definite demand for these movies because if there were not a demand for these movies then they would never get made. But likewise, the more of these movies that get made the more people are going to be desensitized to them and want to see more. It seems like a very vicious cycle that will continue to get worse and worse.
If you were a movie producer, what would you do to make a box office hit in 2008?
I would just make and action unlike anyone ever seen before. I would just write it so that every four pages i would either insert a big explosion or a jump kick to someone's face. The hero wouldnt want to be the hero in the first place but would have to because no one else is tough enough to do the job to take down the bad guys. The bad guys would be armed with the automatic rifles and the latests weaponry of every kind but they would never be able to hit the hero because they all have server tourette's syndrome's and shoot all over the place whenever they try to hit him. Or they would just wait until they got close enough to him that he could punch the guns out of their hands. Even when the hero was out numbered and out gunned he would just break out his super high jump kick to the face that trumps any weapon.
I would spend all of my budget on special effect explosions and advertising and save money on actors. The hero would just have to talk in a raspy voice to be cool so it wont take a lot of talent and his female counterpart would just wear really skimpy clothes so no one will really notice her acting either. It really isnt that hard to make a successful movie. I dont see what all the fuss is about.
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